About Us
Who We Are
Our mission is to support and showcase handmade products, whether crafted by our talented team or by independent artisans. We believe that the more love is shared and expressed through beautiful creations, the better the world becomes for all of us.
Make Moments Iconic
Clothing have always been a universal way to adorn ourselves, transcending culture, religion, and tradition. These pieces carry stories, emotions, and meanings, making them true expressions of individuality. At Lunariel, we are committed to providing personal customer service and offering exceptional quality items at affordable, competitive prices. We create and design beautiful, original, meaningful, and functional pieces that make every moment memorable and iconic.
How We Make
We are dedicated to making our items sustainably and responsibly, guided by our S.U.S.T.A.I.N principles:
S – Social Equality & Respect
We believe in paying fair wages and respecting both artisanal skills and the artisans themselves, fostering trustworthy and long-lasting relationships.
U – Understanding Environmental Concerns
We prioritize the use of locally sourced materials to reduce carbon emissions and focus on environmentally friendly packaging solutions.
S – Shareable & Longevity
Our commitment to great quality ensures our products have a longer lifespan, reducing the need for frequent consumption and production. Artisanal pieces are often the last to reach landfills.
T – Traditional Skills & Technology
We preserve traditional skills, supporting artisan communities and promoting social sustainability. Our goal is to generate demand and create opportunities for these invaluable skills.
A – Artisan-Friendly
We build long-lasting relationships with artisans through fair and ethical trade practices.
I – Imperfect Rejection
We embrace imperfections, understanding that neither life nor we are perfect. We offer discounted sales, donations, and recycling options to give products a second life.
N – Neoteric Packing
We use cotton handmade pouches from waste fabrics or paper made from naturally fallen trees to reduce plastic consumption.
Company: Avery Sterling Odyssey Mosaic Limited
Address: 168-188 Fulham Palace Road, London, United Kingdom, W6 9PA